Skip to main content
EL, Switch language to ΕλληνικάEN, Current language: English

About Platinum

Four decades of espresso, one company

We bring Greece the espresso brands of Italy and Portugal, chosen for their history and supported by people who know the trade inside out.

Our story

From the cafés of France to the cafés of Greece

Our story begins in 1983, on the French Riviera.

Platinum is a family business. Our founder has worked in the import and trade of espresso for the HoReCa market for more than 40 years. In 1983, when the French market belonged entirely to French roasters, he introduced Italian espresso to France, starting in the south, on the French Riviera, and went on to bring some of Italy's best-known coffees to the country.

That experience led to Trade Solutions Platinum, founded in Greece in 2017 as the exclusive importer and distributor of Del, Bellissimo and Kamo. In 2023 Mauro and Gimoka joined, also exclusively for the Greek market.

Today we supply more than 500 points of sale across Greece: directly in Athens, and through a network of distributors in the rest of the country.

Historic photo of Caffè Mauro trucks on the quay beside a cargo ship

The founder

A family business

Founded on more than 40 years in espresso

40+

Years in the espresso trade

4

Italian brands introduced in France

Our founder introduced Italian espresso to France at a time when only French roasters existed there. Starting on the French Riviera in 1983, he brought in Segafredo, then Lavazza, Hausbrandt and Kimbo, between 1983 and 1997.

In 2011 he signed the historic worldwide agreement between Autogrill-HMS Host and Kimbo, and the same year he introduced Kimbo in Greece, the first step towards Trade Solutions Platinum.

Milestones

A story told in espresso brands

From the first Italian brand introduced in France to the five brands we distribute in Greece today.

  1. Segafredo in France

    Our founder introduces Segafredo on the French Riviera, bringing Italian espresso to a market where only French roasters existed.

  2. Lavazza in France

    He introduces Lavazza in France.

  3. The Lavazza deal

    He organises the sale of Cafés Large to Lavazza, a deal that Lavazza still calls the big bang of espresso in France: it broke the exclusive hold of the Auvergnat families who had long ruled French café distribution.

  4. Hausbrandt in France

    He introduces Hausbrandt in France.

  5. Kimbo in France

    He brings Kimbo to France.

  6. Autogrill-HMS Host and Kimbo

    He signs the historic worldwide deal between Autogrill-HMS Host and Kimbo, and introduces Kimbo in Greece.

  7. Trade Solutions Platinum is founded

    Platinum is founded in Greece to import and distribute Del, Bellissimo and Kamo, exclusively for the Greek market.

  8. Gimoka acquires Caffè Mauro

    Gruppo Gimoka acquires Caffè Mauro, the historic roaster from Reggio Calabria.

  9. Mauro and Gimoka join

    Platinum adds Mauro and Gimoka to its portfolio, exclusively for Greece.

Vision

  1. Introduce authentic, historic coffee brands from Italy and Portugal.

  2. Promote and honour the Italian and Portuguese tradition of roasting.

  3. Share our passion for espresso, pairing the know-how of historic roasters with today's best equipment and training.

Mission

  1. Build and maintain a solid, efficient distribution network across Greece.

  2. Ensure high-quality espresso from bean to cup at every point of sale.

  3. Provide immediate technical assistance anywhere in the country.

  4. Offer state-of-the-art equipment, training and quality control.

  5. Be the steady partner behind Greece's coffee bars: any volume, the same quality in every cup and stable prices, backed by historic roasters from the countries that taught the world espresso.

Our partners

Historic partners, built to last

We have long-standing, direct partnerships with three of Europe's strongest roasting groups, from Portugal and Italy. That is how we can promise the same coffee at any volume, year after year.

  • Roasting since 1961Portugal

    Exclusive in Greece

    Grupo Nabeiro

    Founded
    1961
    Headquarters
    Campo Maior, Portugal

    Brands we distribute

    Founded in 1961 by Manuel Rui Azinhais Nabeiro, Grupo Nabeiro is the group behind Delta Cafés and the leader of the Portuguese HoReCa channel. It roasts Del and the Italian-style Bellissimo, and builds Mayor espresso machines and grinders.

    Key facts

    • 25 companies: coffee, espresso machines, wines, advertising and more
    • 100 tons of coffee roasted every day
    • 22,600 tons of coffee sold each year
    • 55% share of the HoReCa market in Portugal
    • €400 million turnover
    • Present in 48 countries
    • 3,800 employees

  • Roasting since 1980Italy

    Exclusive in Greece

    Gruppo Gimoka

    Founded
    1980
    Headquarters
    Andalo Valtellino, Valtellina, Italy

    Brands we distribute

    Founded in 1980 by Ivan Padelli in Valtellina, Gruppo Gimoka is Italy's second-largest roaster and the European leader in private label. In 2021 it acquired Caffè Mauro, the historic roaster from Reggio Calabria.

    Key facts

    • 37,000 tons of green coffee processed each year
    • 120 different blends
    • European leader in private label
    • €110 million turnover (2020)
    • 2 research and development centres
    • 2 Neuhaus air-bed roasters, 5,000 kg per session

  • Roasting since 1953Italy

    Exclusive in Greece

    Medcaffè

    Founded
    2012
    Headquarters
    Naples, Italy

    Brands we distribute

    Medcaffè was founded in 2012 by siblings Marizia and Michele Rubino, from a family that has roasted coffee in Naples, generation after generation, since 1953. An authentic Neapolitan roaster of dark blends with intense aromas.

    Key facts

    • A family of roasters since 1953
    • Run by the Rubino siblings, Marizia and Michele
    • Dark Neapolitan blends with intense aromas

Work with us

Bring these brands to your business

Tell us about your venue and we will suggest the brand and blend that suit it.

Contact usExplore our brands